AI voice agent roles are a switch, not a bundle you flip because a vendor said the floor should be automated. The types you can save are Receptionist, Transfer Agent, Qualifier, Training, and Custom. Start with one role on one campaign number and leave the others inactive. A receptionist answers, books, and takes a message. A qualifier asks the questions you saved and warm-transfers with the transcript. Outbound starts from Trigger Outbound Call, inside the calling window and internal do-not-call suppression. Training is mock calls at $0.15 a minute, and the AI plays the prospect. The $50 seat unlocks every type. Live AI voice bills per minute from the wallet.
What each role is allowed to be
The AI voice agent roles on one campaign
Treat the type field as the job description. Receptionist is the front door: greeting, a short sort, book, message, or end. Transfer Agent is the narrow bridge when you already know the destination and the call only needs a handoff. Qualifier is the screen: questions, variables, rules, then a qualified outcome and a not-qualified outcome. Training never faces a lead. Custom is the step builder, for a flow you can explain to compliance as greeting, question, condition, tool, transfer, and end. If you cannot say which of those sentences is this campaign, you are not ready to save the profile. Turn one on. Leave the card inactive until the greeting is the one you meant.
One campaign number gets one active role. A Medicare inbound number does not also 'do a little outbound' from the same persona, and a final-expense closer queue does not share a greeting with the training prospect. The caller hears one name, one company, and one reason for the questions. Supervisors hear one set of rules when they review the week. The moment a second role is active on the same number, you cannot tell which script produced a bad sentence. That is an operating problem before it is a model problem. Write the role on the queue name so the floor does not guess.
None of the roles enroll, quote, bind, or recommend a product. That limit does not get softer because the type says Qualifier or because the tone is set to Empathetic. A qualifier can ask state, the kind of help the caller wants, and whether they already have an appointment. It cannot say which plan fits or what the premium will be. A receptionist can book the licensed agent. It cannot complete the sale while it has the caller. Put the banned actions in the profile notes and in the system prompt. The type name will not enforce them by itself.
Pick the first role from the call you already miss
Choose the role that matches the failure you can point at in last month's calls. If licensed agents spend the first two minutes on the agency name, the state, and 'are you calling about new coverage or an ID card,' the first role is a receptionist. If the failure is a warm transfer of people who were never going to qualify, the first role is a qualifier with a hard not-qualified end. If the failure is producers who freeze on the disclosure, the first role is Training, and it stays on a training queue away from live numbers. If the failure is 'we never called the appointment back,' do not start there. Outbound is the last first role, because the consent question is harder than the script.
Give that role one number, one greeting, and one question set. Run it for a week of real calls, or a week of mock calls if you chose Training. Read the transcripts yourself. You are done with 'first' when three things are true: the greeting matches the campaign, the outcomes match the rules, and a licensed person still does anything that looks like a sale. Then you may add a second role on a different number. You may not widen this profile into a second job because the week felt quiet. Quiet is not proof. The transcript is the proof.
Why outbound and training are not day-one switches
Outbound uses an artificial voice. Telemarketing with an artificial or prerecorded voice generally needs prior express written consent. The FCC guide to robocalls and robotexts guide and 47 U.S.C. § 227 are the references your counsel should read, not a checkbox on the agent card. Statutory damages are $500 per violation and up to $1,500 if a court finds the violation willful or knowing. Trigger Outbound Call is how you place the call from the dialer. The queue calling window and the internal do-not-call list still apply. The automation builder is not the place to claim these calls are fully wired. If you do not have the consent record for that list, the role stays off no matter how clean the receptionist week was.
Training is safe to turn on early only because it calls your own people. Put producers on a training queue, let the Training agent play the prospect, and score the session. The rate is $0.15 per minute. Use it to rehearse the disclosure and the stop line, not to invent a new sales claim. Do not point a Training persona at a live campaign 'so the receptionist sounds more human.' The words a producer should practice are not the words a beneficiary should hear from the front door. When the mock-call transcripts look like the script you wanted, you have a coaching tool. You still do not have permission to dial aged leads.
A handoff the next supervisor can follow
Write a half page and tape it to the role, not to the slogan. Name the campaign number, the agent type, the persona name and company, the questions, the qualified outcome, the not-qualified outcome, and the fallback. Say who reads transcripts daily for the first week and weekly after that. Say which human queue receives the bridge, and which states that queue accepts. If the role is outbound, name the consent source and the calling window in the same note. If the role is Training, name who is allowed to sit on the training queue. A new supervisor should be able to disable the profile without a meeting. Inactive is a status on the card. Use it.
When the note is done, the next design choice is the queue, not a second persona. Queue design when the first agent is an AI is where skills, state, and overflow still bind the human who receives the bridge. The prompt that keeps the role inside its job is what belongs in the system prompt. Turn the role on. Do not turn the whole menu on. Leave the unused types inactive, and write the reviewer's name on the note so the week of transcripts has an owner. A role with no owner becomes a greeting nobody is willing to edit.
How AgentTech separates the roles
AI receptionist answers and books. AI lead qualification screens and warm-transfers with the transcript on the screen. AI voice agents is the set of profiles, including the outbound agent you start with Trigger Outbound Call. AI mock calls is the Training role at $0.15 a minute. You attach one profile to a queue set to routing strategy AI Agent. The $50 seat unlocks the types. Live voice bills per minute from the prepaid wallet. Clone exists for a second campaign, and it is a later step: a copy still needs its own greeting and its own disclosures before you set it active.
compliance scoring reviews the recording after the call. It will not choose the role for you, and it will not supply prior express written consent you do not have. queue routing still decides which licensed person can receive the bridge, using skills and accepted states. Start with the one role that fixes a failure you can name. Read the week. Then, and only then, open the next card. A floor with five active roles and no transcript review does not have AI voice agent roles. It has five ways to say the wrong sentence.
Frequently Asked Questions
Which AI voice agent role should a new agency turn on first?
The one that matches a failure you can name. Missed inbound sorts point to a receptionist. Bad transfers point to a qualifier. A disclosure problem points to Training. Outbound waits until the consent record and the calling window are written down.
Can one agent card be receptionist and outbound?
Do not run it that way. Inbound answering and outbound artificial-voice calls are different jobs, different legal questions, and different review habits. Use two profiles on two campaigns if you truly need both.
Does Training replace the licensed sales conversation?
No. Training calls your producers. The AI plays the prospect. Live shoppers still reach a licensed person for anything that enrolls, quotes, binds, or recommends a product.
Key Takeaways for Agency Operators
- One role, one campaign. Receptionist, qualifier, outbound, or training.
- Match the role to a real miss. Do not turn the menu on.
- Outbound is last. Consent, window, and internal DNC come first.
- Training stays off the live number. Mock calls are $0.15 a minute.
- Inactive is a control. Leave the next card off until the week is clean.
Set the queue in queue design when the AI is first and lock the words in the insurance system prompt.