Lead distribution shouldn't run on trust and after-the-fact arguments
Insurance agencies sign insertion orders without independent verification of how leads were generated, what consent language was used, or how the same publisher has performed for other buyers. Lead publishers spend months cold-pitching agencies and proving themselves campaign-by-campaign, often with no way to demonstrate performance until the contract is already signed.
The AgentTech Dialer Marketplace is the accountability layer for both sides. Every publisher is independently vetted before campaigns can list. Every call is recorded and scored. Both sides see the same performance data. AgentTech sits in the middle as a single source of truth for billing and disputes.
Built into the dialer agencies already use. Calls route into your existing AgentTech queues. Your state-licensing, skills, and call-cap rules continue to apply. No new SIP trunks, no new vendor contracts.
Turn on vetted lead campaigns without leaving your dialer
Browse the catalog, apply to campaigns that fit your verticals and licensed states, and route approved calls into the queues your agents already work. One invoice covers everything.
Browse vetted campaigns
Filter by vertical, state coverage, lead type, and price. Every listed publisher is already prequalified for compliance and performance.
One application, then on/off
No new vendor contracts, no insertion orders, no fresh SIP setup. Apply, get approved, then pause or resume any campaign whenever you want.
Routes into existing queues
Approved calls flow into the AgentTech queues your team already works. State licensing, skills, and call caps continue to apply.
One invoice, every campaign
AgentTech is the merchant of record. No separate vendor contracts, no chasing 1099s at year-end — one consolidated invoice covers every Marketplace campaign you run.
Live performance scorecards
Calls delivered, talk time, dispositions, AI compliance scores, and disputes — all visible in real time per campaign and per publisher.
AI compliance on every call
Every Marketplace call is scored by AgentTech's AI Compliance Scoring engine. Patterns of non-compliance feed back into the publisher's scorecard.
List once. Get distribution into AgentTech's installed base.
Stop pitching agencies one buyer at a time. Apply to publish on the Marketplace, list your campaigns, and reach AgentTech's growing base of insurance agencies — with consolidated payouts and a performance scorecard you can use as a credential.
Reach AgentTech's agency base
Get in front of 100+ insurance agencies actively running campaigns inside AgentTech today, with more onboarding every month.
Consolidated, predictable payouts
Get paid by AgentTech on a regular schedule rather than collecting from every individual buyer. AgentTech sits in the middle as merchant of record.
Performance is the credential
The same scorecard buyers see is your reputation on the Marketplace. Strong performance compounds into more agency demand and better campaign placement.
Built on existing infrastructure
The Marketplace runs on the same publisher-queue and SIP infrastructure documented in the lead vendor integration guide — tested, in production, and already serving live traffic.
What “independently vetted” actually means
Vetting on the AgentTech Dialer Marketplace is independent of the publisher's marketing claims, repeated on an ongoing basis, and visible to both sides through the live performance scorecard.
Pre-listing publisher review
Before a single campaign goes live, the publisher is reviewed for TCPA posture, consent provenance, and historical performance. Publishers that don't meet the standard don't list.
AI compliance scoring on every call
Every Marketplace call is recorded, transcribed, and scored by AgentTech's AI Compliance Scoring engine — the same engine that grades insurance calls against TCPA, CMS, and configured script requirements for every AgentTech agency.
Scorecards both sides can see
Calls delivered, talk-time distribution, agent acceptance rate, dispositions, AI compliance scores, and dispute history are visible to both the agency and the publisher in real time. There is no asymmetric view of what's happening.
Ongoing accountability
Patterns of non-compliance or sustained underperformance feed back into the publisher's standing on the Marketplace and can result in pause or removal. Vetting is a continuous condition of being listed, not a one-time check.
How it works
The Marketplace launches with a curated set of vetted campaigns across Medicare, ACA, final expense, life, and health so agencies have inventory to turn on from day one. Publishers can apply to join an existing curated campaign they qualify for, or apply to list a new campaign of their own.
If you're an agency
- Open the Marketplace from inside the AgentTech Dialer.
- Filter by vertical, state, lead type, and price.
- Apply to the campaigns that fit your team.
- Approved calls route into your existing AgentTech queues.
- One invoice from AgentTech covers everything.
If you're a publisher
- Apply to join an existing curated campaign you qualify for, or to list a new campaign of your own.
- Pass independent vetting (TCPA posture, consent, performance).
- Go live with vertical, geography, and pricing configured to the campaign.
- Deliver calls over the same publisher-queue infrastructure already in production.
- Get paid by AgentTech on a predictable schedule.
What's rolling out next
The Marketplace launches today as the foundation of a broader set of capabilities AgentTech is building for both sides of the insurance lead economy. Several are already being introduced to early beta participants.
Invoice factoring
Financial tooling that lets publishers access campaign earnings on a faster cadence than the standard payout schedule.
Publisher-side analytics
Deeper performance and disposition reporting so publishers can optimize campaigns against the same data buyers see.
Exclusive campaign tiers
Structured ways for publishers to offer — and agencies to acquire — first-look or category-exclusive distribution.
Automated reconciliation
Matching delivered calls to dispositions and billing automatically, reducing the manual line-by-line reconciliation that consumes operations time today.
These capabilities are described in directional terms and are subject to change in scope, design, and availability. No timeline, partner, or terms are committed by inclusion here.
