AgentTech Launches Dialer Marketplace in Private Beta, Bringing Accountability and Transparency to Insurance Lead Distribution
Two-sided marketplace lets agencies turn on vetted lead campaigns directly from inside the AgentTech Dialer; every publisher is independently verified for compliance and performance.
TAMPA, FL – April 22, 2026 – AgentTech I/O, the AI-powered communication platform for insurance agencies, today announced the private-beta launch of the AgentTech Dialer Marketplace — a two-sided marketplace inside the AgentTech Dialer that lets agencies discover, apply to, and turn on vetted lead campaigns from independently verified publishers, all without leaving the application they already use to dial.
For agencies, the Marketplace replaces the slow, opaque process of finding and onboarding new lead vendors with a single browseable catalog of campaigns — each one prequalified for compliance and performance — that route directly into the agency's existing AgentTech queues. For lead publishers, it provides a distribution channel into AgentTech's installed base of 100+ insurance agencies, with consolidated billing and a performance scorecard visible to both sides. The Marketplace is being rolled out gradually inside the AgentTech Dialer; existing customers will see it surface in their dashboard over the coming weeks.
Dialer Marketplace at a Glance
The Transparency Problem in Insurance Lead Distribution
Insurance lead distribution is one of the largest, most call-dependent commercial markets in the country — and one of the most opaque. Agencies sign insertion orders without independent verification of how leads were generated, what consent language was used, or how the same publisher has performed for other buyers. Publishers, in turn, spend months cold-pitching agencies and proving themselves campaign-by-campaign, often with no way to demonstrate performance until after the contract is signed.
The result is a market where both sides operate on trust and after-the-fact arguments. Agencies discover compliance issues weeks into a campaign, dispute invoices line by line, and end up rotating through vendors looking for a fit. Publishers field the same vetting questionnaire from every prospective buyer and chase payments across dozens of independent agency relationships.
How the AgentTech Dialer Marketplace Works
The Dialer Marketplace is built directly into the AgentTech Dialer and uses the same publisher-queue infrastructure agencies already rely on for routing inbound calls.
The Marketplace launches with a curated set of vetted campaigns spanning Medicare, ACA, final expense, life, and health verticals so agencies have inventory to turn on from day one. Lead publishers can participate two ways: they can apply to join an existing curated campaign if they meet its criteria, or apply to list a new campaign of their own. Both paths require passing AgentTech's independent vetting before any traffic is delivered.
The Marketplace launches with a curated set of vetted campaigns spanning Medicare, ACA, final expense, life, and health verticals so agencies have inventory to turn on from day one. Lead publishers can participate two ways: they can apply to join an existing curated campaign if they meet the campaign's criteria, or apply to list a new campaign of their own. Both paths require passing AgentTech's independent vetting before any traffic is delivered.
-
Browse vetted campaigns: Agencies open the Marketplace inside the AgentTech Dialer and see live campaigns from approved publishers — filtered by vertical (Medicare, ACA, final expense, life, health), state coverage, lead type, and price.
-
Apply and get approved: One application flow per campaign. No new vendor contracts, no separate insertion orders, no fresh SIP setup — the agency's existing AgentTech account and queues are the only integration required.
-
Calls flow into existing queues: Approved campaigns route into the agency's chosen queues with state-licensing, skills, and call-cap rules already in place. Agencies can pause or resume any campaign at any time.
-
Transparent performance and billing: Both sides see the same performance scorecard — calls delivered, talk time, dispositions, AI compliance scores, and disputes. Agencies receive a single consolidated invoice from AgentTech for every campaign they run.
Accountability and Transparency Built Into Every Layer
The Marketplace is engineered to make accountability the default rather than the exception. Every publisher accepted into the Marketplace is independently verified for compliance and performance before campaigns can go live, and that verification continues on an ongoing basis after launch.
Independent Publisher Vetting
Publishers are reviewed for TCPA posture, consent provenance, and historical performance before any campaign is listed. Vetting is independent of the publisher's marketing claims and is repeated on an ongoing basis.
AI Compliance Scoring on Every Call
Every call delivered through the Marketplace is recorded, transcribed, and scored by AgentTech's AI Compliance Scoring engine. Patterns of non-compliance feed back into the publisher's scorecard and can result in pause or removal from the Marketplace.
Live Performance Scorecards Both Sides Can See
Calls delivered, talk-time distribution, agent acceptance rate, dispositions, AI compliance scores, and dispute history are visible to both the agency and the publisher in real time. There is no asymmetric view of how a campaign is performing.
Consolidated Billing With AgentTech as Merchant of Record
Agencies pay AgentTech on a single invoice covering every Marketplace campaign — no separate vendor contracts, no chasing 1099s. Publishers receive a predictable payout from AgentTech on a regular schedule rather than collecting from every individual buyer. The same billing record is the single source of truth for both sides in any dispute.
"Lead distribution is one of the most consequential decisions an insurance agency makes every month, and historically it's been one of the least transparent. Agencies sign contracts blind. Publishers prove themselves over and over to every new buyer. Both sides argue about what happened on calls neither of them can see. The Dialer Marketplace fixes that by making the same data visible to both sides on every call, vetting publishers independently before they list, and putting AgentTech in the middle as a single source of truth for billing and performance. It's the accountability layer this market should have had ten years ago."
— Dustin Snider, CEO & Co-Founder, AgentTech I/O
What It Means for Agencies and Publishers
For Agencies
Browse vetted campaigns, opt in with one application, and route calls into the queues already in use today. One invoice covers every Marketplace campaign — no separate vendor contracts and no chasing 1099s at year-end. Pause or resume any campaign at any time.
For Publishers
Get in front of AgentTech's installed base of insurance agencies without cold-pitching one buyer at a time. Get paid by AgentTech on a predictable schedule rather than collecting from every individual agency. Use the same performance scorecard the buyer sees as a credential for new campaigns.
Capabilities Rolling Out in Private Beta and on the Roadmap
The Dialer Marketplace launches today as the foundation of a broader set of capabilities AgentTech is building for both sides of the insurance lead economy. Several are already being introduced to early beta participants and will continue to roll out over the coming quarters:
- Invoice factoring for publishers — financial tooling that lets publishers access campaign earnings on a faster cadence than the standard payout schedule.
- Publisher-side analytics — deeper performance and disposition reporting so publishers can optimize campaigns against the same data buyers see.
- Exclusive campaign tiers — structured ways for publishers to offer — and agencies to acquire — first-look or category-exclusive distribution.
- Automated reconciliation — matching delivered calls to dispositions and billing automatically, reducing the manual line-by-line reconciliation that consumes operations time today.
AgentTech is intentionally rolling these out alongside private-beta participants rather than gating the Marketplace on every capability shipping at once.
Availability
The AgentTech Dialer Marketplace is live today in private beta and is being rolled out gradually to AgentTech's installed base. Existing AgentTech customers will begin to see the Marketplace appear directly from their dashboard in the near future as it rolls out across the customer base. Agencies that want to participate ahead of the broader rollout should reach out to their dedicated AgentTech account representative for early access.
Lead publishers interested in listing campaigns on the Marketplace can apply through AgentTech's contact channels. Publishers are onboarded on a rolling basis as they clear the independent vetting process described above.
Want early access to the Dialer Marketplace?
Existing AgentTech agencies: contact your dedicated account representative for early access ahead of the broader rollout. Lead publishers interested in listing campaigns can reach out to apply.
About AgentTech I/O
AgentTech I/O provides AI-powered communication solutions designed specifically for insurance agencies. The AgentTech Dialer platform combines intelligent call distribution, AI compliance scoring, call transcription, AI Agents, AI Mock Calls, AI Sales Coach, and a built-in CRM to help agencies increase efficiency, maintain compliance, and grow their business. Founded in 2025 and headquartered in Tampa, FL, AgentTech serves over 100 insurance agencies across the United States. Learn more at agenttech.io.
Media Contact
For press inquiries, please contact:
press@agenttech.io
Forward-looking statements: This release contains forward-looking statements about capabilities AgentTech I/O is developing or rolling out to private-beta participants, including but not limited to invoice factoring, publisher-side analytics, exclusive campaign tiers, and automated reconciliation. These capabilities are described in directional terms and are subject to change in scope, design, and availability. No timeline, partner, pricing, or terms are committed by inclusion in this release. Participation in the AgentTech Dialer Marketplace private beta is by invitation and subject to AgentTech's standard terms of service.