Marcus Holloway

Final Expense Sales Lead

Marcus leads AgentTech's Final Expense vertical and writes about senior life insurance telesales, FE carrier strategy, lead vendor evaluation, NAIC suitability documentation, and the dialer workflow that turns a $40 direct-mail card into an issued application.

Articles by Marcus Holloway

Final Expense Best Practices April 21, 2026

Final Expense vs Burial Insurance vs Whole Life: Which Should You Sell?

A side-by-side breakdown of final expense, burial insurance, and traditional whole life — face amounts, underwriting, premiums, and which product fits which senior prospect.

Final Expense Best Practices April 19, 2026

Final Expense Lead Types Compared: Direct Mail, Aged, Live Transfer, Facebook, and Telemarketing

Real CPA, contact rate, and close-rate benchmarks for the 5 most common final expense lead sources, plus how to dial each one for maximum return.

Final Expense Best Practices April 17, 2026

What Is Final Expense Insurance? The 2026 Agent's Guide

Plain-English breakdown of what final expense insurance is, who buys it, how it pays out, average premiums, and why it's become the highest-margin product in senior insurance.