Brand kit
The mark, the type, and the pieces.
Logo, color, type, and the downloadable files for the AI contact center built for insurance telesales. Business cards are the existing designs.
Logo
Use the mark files already on the site. The wordmark next to it is Figtree, 700 weight, uppercase, tracked 0.12em, the same treatment as the navigation. Do not redraw the mark, and do not set the name in the display serif.
Clear space
Keep at least the height of the mark empty on every side. Do not lock the mark into a sentence or a button.
On color
Navy mark on cream or paper. White mark on navy, navy deep, or ink. Do not place the navy mark on amber.
Small sizes
Under about 32px, use the mark alone. The wordmark needs room to stay a word.
Color
The same tokens as the website. Contrast ratios are WCAG, large text at 3:1 and body text at 4.5:1. Amber is an accent on navy, not a text color on cream.
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Navy
#13294b
Text and fills. Paper on navy is 14.3:1. -
Navy deep
#0a1a36
Dark bands. Paper on navy deep is 17.0:1. -
Ink
#061127
The deepest field. Paper on ink is 18.5:1. -
Cream
#faf4e8
Page ground. Navy on cream is 13.3:1. -
Cream deep
#f1e5cd
A deeper cream. Navy on cream deep is 11.6:1. -
Paper
#fffdf9
Cards and type on navy. Navy on paper is 14.3:1. -
Amber
#f4a23a
Accent on navy, 7.0:1. Fails on cream (1.9:1), so it is not body text on a light ground. -
Muted
#4b5b78
Secondary text. 6.3:1 on cream, 6.7:1 on paper. -
Accent gradient
#5b8def → #9b7bf3 → #f4a23a
Italic words in headlines, and the thin rule. Not a text color by itself.
Product UI colors
Cards inside the graphics use the same chips as the site: blue #5b8def on #e6eefc (5.7:1 for the ink #1d4ed8), green #135f3f on #dff4ea (6.7:1), purple #5b3fc4 on #efeafd (6.1:1), amber ink #8a4b04 on #fdf0dc (6.1:1).
Type
Two families, both already on the site. Instrument Serif is the display face, regular weight only, including the italic. Figtree is everything else.
Display
Instrument Serif
Headlines. One italic word can carry the gradient. Do not set body copy in this face.
UI
Figtree
Body, labels, and the wordmark. Labels are 700, uppercase, 0.12em tracking.
Voice
Taken from pages that are already live. Short, specific, and written for an agency operator. No new claims on this page.
The AI contact center built for insurance telesales.
Homepage headline.
Built to the Medicare bar, configured for the line you sell.
Homepage. Medicare is the strictest template, not the only customer.
One $50 seat per agent. Calling, texting, and AI are billed by usage.
Homepage and pricing. No setup fees. No contracts. Runs in the browser.
100+ agencies use AgentTech every day.
Homepage. The flyer and the booklet use this line. Large-format banners keep the shorter "100+ insurance agencies."
Downloads
Social covers, print, trade show, and apparel artwork. Older files stay at their previous URLs.
Social cover photos
Each cover is laid out for that platform's crop and profile-photo overlap.
LinkedIn company cover
The company logo overlaps the bottom-left, so the line stays to the right.
X header
The avatar overlaps the bottom-left. About 60px at the top and bottom can crop on mobile, so the headline sits in the middle.
YouTube channel banner
The headline sits inside the 1546 × 423 safe area that shows on every device.
Profile pictures
Square, 1080 × 1080. The mark alone where the image is small; the lockup where it is large.
Mark and wordmark on navy
Use this where the avatar is shown large enough to read the name.
Social post templates
Coded layouts for a feed. Copy is taken from the current flyers and the live platform page.
Social post, dialer
Square post. The homepage line, with the Dialer named as one product in the contact center.
Social post, AI voice agents
Square post. Copy from the current AI voice agents flyer.
Announcement templates
A seat announcement and a demo invitation, using lines already on the site and the booklet.
Announcement, one seat
The $50 seat and the usage line from the current platform flyer. No new price.
Slides and document covers
A 16:9 cover, a pricing divider, and a letter-size document cover.
Document cover
A letter-size cover for a leave-behind or a deck export. Same line as the platform guide cover.
Email signatures
The company block from the letterhead, plus an HTML file with name and title slots.
Email signature, company
Company block from the letterhead. No person's name is invented. A separate HTML file has [Name] and [Title] slots for staff.
Flyers and one-pagers
The three current one-pagers, reflowed. Prices and feature lists are unchanged.
Platform overview
Same six features, the $50 seat, usage rates, and the four figures from the current flyer.
AI transcription and compliance
Record, transcribe, score, the Medicare checks, and the AI Sales Coach. Transcription stays $0.50 per hour.
AI voice agents
Receptionist, qualifier, outbound, and the training agent. AI Mock Calls are $0.10 per minute.
Platform guide booklet
All eight pages, in reading order, with bleed.
Stationery and giveaways
Letterhead and both pen wraps.
Letterhead
Mark and wordmark, company contact, gradient rule, and the footer. The body is blank for letters inside the margins.
Pen wrap, navy
Top half is the mark and wordmark. Bottom half is the URL and phone, the other side of the barrel.
Trade show
Retractable banners, tower sides, tension fabric display, canopy, and table cover panels.
Retractable banner
The bottom 4 in is background only, for the cassette. QR goes to the demo page.
Retractable banner, AgentTech 360
Same size, pitched at FMOs. QR goes to /platform. The bottom 4 in is background only.
Tower display, side A
Brand and the headline. The third figure on the current file reads as the $50 seat, matching the sentence on the same panel.
Tension fabric display
Everything that has to be read sits in the top 60 in, so a table in front does not cover it.
Canopy tent peak
Full-bleed navy with the mark in the center, so a triangular crop stays safe.
Table cover, front
Front panel. Drop this file on the front in the Vistaprint studio.
Apparel artwork
Supplier files only. Garment photographs on the live brand page are unchanged.
Chest logo
Mark and wordmark in a row, for left-chest embroidery or print. Navy PDF on white, plus transparent PNGs in white and in navy.
Front print
Stacked mark and wordmark, gradient rule, and the headline. The gradient is for screen print or DTG, same as the current file.
Stacked logo
Mark over wordmark for square placements: backpack panel, bags, notebooks. The hat still uses the mark alone from the logo files.
Wallpaper
The 49 inch ultrawide, redrawn with the mark, the wordmark, and a product card.
Samsung 49 inch wallpaper
Ultrawide wallpaper. Mark, wordmark, and the contact center line. No photograph.
Garment photographs
Polo, hoodie, sweater, jacket, tee, hat, and backpack photos stay on the previous brand page. They are photographs of garments. The files here are the supplier artwork.
Business cards
The designs are unchanged. Download the existing files, or make a business card with the current generator.
Notes
The primary line is the live homepage: "The AI contact center built for insurance telesales." AgentTech Dialer is one product in that contact center, with AI Voice Agents, AgentTech 360, and AgentTech MCP. A few older lines stay because they were not part of this approval.
- No "#1" line. Lockups use the homepage headline. The old "AI-Powered Insurance Dialer" line is off these files.
- AI Mock Calls are $0.10 per minute on the platform flyer, the AI voice agents flyer, and booklet pages 5 and 7.
- 99.95% platform uptime, trailing 12 months is on the platform flyer and booklet page 2.
- A 50-seat team saves about $102,000 a year on booklet page 7. Pricing computes that as 50 seats times ($220 minus $50) times 12. AgentTech seat licenses are $30,000 a year at $50 a seat. The typical competitor stack is about $132,000.
- Booklet page 6 says "Full REST API and webhooks." The public API reference describes one endpoint with an action parameter, so the old "200+" count is not on that page.
- 1M+ calls processed is still the figure in
includes/site-stats.phpand on the current kit. It stays on the pieces that already used it. - 100+ insurance agencies stays on the banners, towers, and tension display, where the type is too large for the longer homepage sentence. The flyer and booklet use "100+ agencies use AgentTech every day."
- Open Graph images at
/assets/og-default.jpgare unchanged. A new set is being built on another branch. - Tower side A keeps 1M+, 100+, and $50 per seat. The third figure on the old raster was hard to read and matches the $50 sentence on that same panel.
