Leads Network Overview
Leads Network Overview
Welcome to the Leads Network — AgentTech Dialer's built-in marketplace that connects your agency with a steady stream of pre-qualified call leads. Whether you're running a Medicare enrollment shop, a home insurance team, or any other call-driven operation, the Leads Network takes the guesswork out of finding quality callers and puts them directly into your agents' headsets.
In this guide we'll walk through exactly what the Leads Network is, how calls flow from start to finish, the key concepts you need to know, and how to get up and running in minutes.
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What Is the Leads Network?
Think of the Leads Network as a two-sided marketplace for live phone calls:
- On one side you have Publishers — companies that generate inbound call traffic through their own marketing channels (TV, radio, digital ads, direct mail, and more).
- On the other side you have Agencies — call centers like yours that employ trained agents ready to handle those calls.
Sitting in the middle are Campaigns. Each campaign represents a specific type of call lead — for example, Medicare Supplement or Home Insurance — and defines the rules, pricing, and quality expectations that govern how calls move from publisher to agency.
The Leads Network handles the matchmaking, routing, and tracking automatically. You focus on what you do best: closing calls.
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How It Works: The Call Flow
Understanding the call flow is the single most important concept in the Leads Network. Here's the path every call takes:
Publisher → Campaign → Agency Queue → Available Agent
Let's break each step down:
- Publisher generates a call — A consumer responds to a publisher's marketing and dials in. The publisher routes the call into the appropriate campaign on the Leads Network.
- Campaign receives the call — The campaign checks its rules (intent level, vertical, active status) and identifies which approved agencies should receive the call.
- Call routes to an Agency Queue — Your agency has a dedicated queue for each campaign you're approved on. The call enters that queue and waits for an available agent.
- Agent handles the call — One of your agents who is assigned to that queue and set to Available status picks up the call and assists the consumer.
That's it — four steps, fully automated. No manual transfers, no spreadsheets, no guessing.
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Key Concepts Explained
Campaigns
A campaign is the central organizing unit of the Leads Network. Every campaign defines:
| Attribute | What It Means |
|---|---|
| Name | A descriptive title, e.g., "Medicare Supplement — National" |
| Vertical | The industry or product type the campaign covers (Medicare, Home Insurance, Auto Insurance, Final Expense, etc.) |
| Description | A plain-language summary of what the campaign is about and what kind of calls to expect |
| Intent Level | How ready the consumer is to take action (see below) |
| Pricing | How much the publisher earns and how much the agency pays per call |
| Requirements | Any special licensing, certifications, or documentation needed to participate |
When you browse campaigns on the Leads Network page, each campaign appears as a campaign card displaying its name, a vertical badge (the industry), an Intent Level badge, a short description, and pricing information. This makes it easy to scan dozens of campaigns at a glance and find the ones that fit your agency.
Publishers
Publishers are the companies that generate inbound call traffic. They invest in marketing — digital ads, television spots, mailers, and other channels — to attract consumers who are actively looking for a product or service. When a consumer calls in, the publisher routes that call into a campaign on the Leads Network.
As an agency, you don't interact with publishers directly. The Leads Network handles all coordination between publishers and agencies. You simply see the available campaigns and the quality of calls they deliver.
Agencies
That's you! An agency is a call center operation that employs agents to handle inbound calls. When you join a campaign, you're telling the Leads Network, "I have trained, licensed agents ready to take these calls." The system will then route qualifying calls into your designated queue so your agents can handle them.
Intent Level
Not all leads are created equal. The Intent Level badge on each campaign card tells you how ready the consumer is to make a decision:
- Low — The consumer is casually browsing. They may be researching options with no immediate urgency. Expect longer conversations and more education-oriented calls.
- Medium — The consumer is actively interested. They've done some research and are comparing providers or plans. Good conversion potential with the right agent.
- High — The consumer is ready to buy. They know what they want and are looking for someone to finalize the transaction. These calls tend to convert quickly.
- Very High — The consumer has an urgent need. They may be facing a deadline (like an enrollment period closing) or an immediate life event. These are your highest-value calls.
Intent levels help you decide which campaigns to invest your agents' time in. Higher-intent campaigns typically cost more per call but convert at significantly higher rates.
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Pricing Model
The Leads Network uses a transparent, per-call pricing model with three components:
Publisher Price
This is the amount the publisher earns for each call they deliver into the campaign. It compensates them for their marketing spend and traffic generation efforts.
Agency Price
This is the amount your agency pays for each call you receive from the campaign. You'll see this clearly displayed on every campaign card so there are never any surprises.
Markup
The markup is the difference between the Agency Price and the Publisher Price. It represents the platform's revenue for facilitating the connection, handling routing, and providing tracking and reporting.
Example:
- Publisher Price: $15.00
- Agency Price: $22.00
- Markup: $7.00
All pricing is displayed transparently on every campaign card, right next to the campaign description and intent level. You always know exactly what you're paying before you apply.
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Who Sees What
The Leads Network experience is tailored to your role on the platform:
Platform Admins
Platform administrators have full control over the Leads Network. On the Campaigns page, admins see a header with a campaign count badge and an Add Campaign button. Below that is a filter toolbar with a search input to quickly find campaigns. Admins can create, edit, activate, deactivate, and delete campaigns. They also review applications from publishers and agencies, manage participants, and build custom application forms.
Publishers
Publishers access their own dedicated Publisher Campaigns page, which features three tabs: Available (campaigns they can apply to join), Active (campaigns they're currently sending calls to), and Applications (their submitted applications and statuses). Publishers browse campaign cards, review requirements, and apply to deliver calls.
Agency Admins
Agency administrators see the Leads Network page with three tabs: Available (campaigns open for applications), Active (campaigns currently routing calls to your agency), and Applications (the status of every application you've submitted). You browse campaign cards, review descriptions and pricing, and apply to receive calls.
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Benefits of the Leads Network
Here's why agencies love the Leads Network:
- Quality Pre-Qualified Leads — Every call comes from a consumer who has already expressed interest in the product or service. No cold calling, no random dials.
- Automatic Routing — Once you're approved on a campaign, calls flow directly into your queue without any manual intervention. The system handles everything.
- Transparent Tracking — Every call is tracked from the moment it enters the campaign to the moment it ends. You'll see volume, duration, and performance metrics so you always know how your campaigns are performing.
- No Setup Hassle — You don't need to configure complex routing rules or integrations. Apply, get approved, assign agents, and calls start flowing.
- Flexible Participation — Join as many or as few campaigns as your capacity allows. Scale up by applying to more campaigns; scale down by withdrawing from ones you no longer need.
- Transparent Pricing — Every campaign card shows exactly what you'll pay per call. There are no hidden fees or surprise charges.
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Getting Started
Ready to start receiving calls from the Leads Network? Here's your quick-start checklist:
- Browse Available Campaigns — Navigate to the Leads Network page in the sidebar and click the Available tab. Scan the campaign cards to find campaigns that match your agency's expertise and licensing.
- Review Campaign Details — Look at the vertical badge, intent level badge, description, and pricing on each campaign card. Make sure the campaign is a good fit for your team.
- Apply to a Campaign — Click the Apply button on a campaign card. Fill out the application form (requirements vary by campaign) and select the queue where you'd like calls to be routed. Submit your application.
- Wait for Approval — Your application status will appear on the Applications tab. Once the campaign manager reviews and approves your application, you'll be notified.
- Calls Start Flowing — After approval, calls from the campaign begin routing into your selected queue automatically. Make sure you have agents assigned to that queue and set to Available status.
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How Campaigns Connect to Queues
This is an important detail that many new users wonder about. When your application to a campaign is approved, a queue is automatically assigned for that campaign's calls. This queue acts as the bridge between the Leads Network and your agents.
Here's what you need to do:
- Assign agents to the campaign's queue so they can receive calls. You can do this from the Queues section of your dashboard.
- Set agents to Available — Only agents with an Available status will receive incoming calls. Make sure your agents are clocked in and ready before expecting calls.
- Match skills to campaigns — If a campaign covers Medicare Supplement, make sure the agents on that queue are licensed and trained for Medicare conversations.
You can assign agents to multiple queues, which means a single agent can handle calls from several different campaigns. Just make sure they have the bandwidth and licensing to do so.
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Tips for Success
Here are some best practices to help you get the most out of the Leads Network:
- Match campaigns to your expertise. Don't apply to a Medicare campaign if your agents aren't licensed for Medicare. Focus on verticals where your team excels.
- Ensure agents are properly licensed. Many verticals (especially insurance) require specific state licenses. Verify your agents' credentials before applying.
- Staff adequately. If calls come in and no agents are available, you'll miss opportunities. Assign enough agents to each campaign queue to handle expected volume.
- Monitor performance regularly. Keep an eye on your active campaigns. Track metrics like call volume, handle time, and conversion rates to identify your best-performing campaigns.
- Start with one or two campaigns. If you're new to the Leads Network, begin with a couple of campaigns to learn the flow. Once you're comfortable, scale up.
- Respond quickly to applications. If a campaign manager requests additional information, provide it promptly. Faster responses lead to faster approvals.
- Keep your queue settings optimized. Make sure your queue's ring strategy, timeout settings, and agent assignments are configured for the type of calls you'll be receiving.
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Summary
The Leads Network is your gateway to a consistent, high-quality stream of inbound calls — without the hassle of generating traffic yourself. Publishers bring the callers, campaigns define the rules and pricing, and your agency handles the calls. Everything is automated, transparent, and designed to help you grow your business.
Ready to dive in? Head to the Leads Network page in your sidebar and start browsing available campaigns today.
Last updated: February 24, 2026