Scaling Your Inbound Call Center: How Publisher-to-Queue Architecture Changes Everything
You started with two or three publishers sending calls to a single inbound number. It worked. Agents picked up, calls converted, everyone was happy. Then you added a fourth publisher. A fifth. Now you're at ten, and the cracks are showing—calls dropping, queues overflowing, no visibility into which source is sending what, and billing that requires a spreadsheet with more tabs than a browser on a Monday morning.
The Scaling Problem
Most dialers weren't built for multi-publisher inbound operations. They give you one number, one queue, and one set of reports. Adding publishers means adding complexity that the platform can't handle. AgentTech's Publisher-to-Queue architecture was designed from the ground up for exactly this scenario.
The Publisher-to-Queue Architecture
At the core of AgentTech's approach is a simple but powerful routing model. Instead of dumping all inbound calls into a single queue, every publisher gets their own dedicated entry point—a Publisher Queue—which then routes calls to one or more Internal Queues or Global Queues where your agents sit.
The Call Flow
Each Publisher Queue has its own SIP address (e.g., publisher-42-mediaco@sip.agenttech.io), its own routing rules, its own billing settings, and its own priority level. This separation is what makes everything else possible.
When you create a Publisher Queue in AgentTech, you configure it across four areas: General settings (name, description, active status), Routing (which target queues receive the calls), Rate Limiting (ping delay for priority tiering), and Billing (cost per call, thresholds). Each publisher is fully independent.
Multi-Queue Routing with Priority
A single Publisher Queue doesn't have to route to just one destination. You can assign multiple target queues—both Internal Queues (agency-specific) and Global Queues (cross-agency)—with priority ordering. Higher-priority queues receive calls first; if those agents are busy, calls overflow to secondary queues automatically.
Example: Multi-Queue Routing
Priority 2: Medicare Sales Team B
Priority 3: Overflow Global Queue
Priority 2: Overflow Global Queue
This means you can add publishers without overwhelming any single agent team. Your premium publishers route to your best agents first, while standard publishers route to general pools. If everyone's busy, calls flow to overflow queues automatically.
Ping Delay: The Priority Lever
Here's where it gets interesting for scaling. Every Publisher Queue has a configurable ping delay—measured in seconds—that controls when a publisher can "see" available agents.
How Ping Delay Creates Publisher Tiers
When an agent becomes available, your 0-second-delay publishers see that availability instantly. Your 15-second publishers only see it if the agent stays idle for 15 seconds. Your 60-second publishers only get agents that nobody else claimed. This creates a natural tiering system that lets you layer publishers without conflicts—everyone gets calls, but your best sources always get priority.
The Publisher Ping API
One of the biggest problems with scaling publisher relationships is wasted calls—publishers routing calls when no agents are available, leading to abandoned calls, long hold times, and money spent on calls that never connect.
AgentTech solves this with a real-time availability API. Before routing a call, publishers can ping your system to check if agents are actually available:
GET /api.php?action=get_queue_availability&queue=publisher-42-mediaco&callerid=6075551234
The response includes everything the publisher needs to make a routing decision:
Agent Availability
- Total agents in target queues
- Available agents (ready for calls)
- Busy, away, and offline counts
- Availability percentage
Smart Filtering
- Caller ID detection
- Area code extraction
- State-level matching
- Ping delay enforcement
Publishers only route calls when agents are available. No more abandoned calls. No more queue overflows. And because the API respects each publisher's ping delay setting, the tiering system works automatically—premium publishers see availability before standard ones.
Agency-Scoped Publisher Management
As you scale, you're not just adding publishers—you're often managing publishers across multiple agencies or client accounts. AgentTech's publisher system is built for this.
Super Admins
See and manage all publishers across all agencies. Create system-wide publishers that can route to any queue. Full billing and reporting visibility.
Agency Admins
Manage their own agency's publishers. Can only route to their agency's internal queues. Billing and reporting scoped to their agency.
Multi-Agency Admins
Manage publishers across multiple assigned agencies. Switch between agencies from a single dashboard. Perfect for FMOs and large operations.
This means different teams can manage their own publisher relationships independently, while leadership gets the cross-agency visibility they need.
Built-In Billing That Scales
Every Publisher Queue has its own billing configuration. As you add publishers, cost tracking scales automatically—no spreadsheets, no manual reconciliation.
Per-Call Cost
Set different cost-per-call rates for each publisher. Call logs show publisher cost, global queue cost, and internal queue cost separately.
Duration Thresholds
Set a "billable after X seconds" threshold so you're not paying for 5-second hang-ups. Only calls that meet your minimum duration count.
Answer-Only Billing
Toggle "billable only if answered" so missed and abandoned calls don't cost you a cent. You only pay when an agent actually connects.
Automatic Tracking
Reports break down costs by publisher automatically. See total spend, CPA, and billable call ratios without any manual calculation.
Real-Time Monitoring and Controls
When you're running 20+ publishers, you need to react fast. AgentTech's Publisher Queue management interface gives you instant visibility and control:
- Active/Inactive Toggle: Switch any publisher on or off with a single click. Calls stop flowing immediately when you deactivate a publisher—no configuration changes needed.
- Grid and List Views: See all your publishers at a glance in card view, or switch to a dense list view when you need to scan across dozens of publishers quickly.
- Search and Filter: Find any publisher instantly by name, SIP address, or agency.
- At-a-Glance Info: Every publisher card shows its SIP address, target queue assignments, agency, and ping delay without opening any modals.
Compliance at Scale
More publishers means more calls means more compliance exposure. AgentTech's AI transcription and compliance scoring runs on every single call regardless of source. And because every call is tagged to its Publisher Queue, you can filter compliance reports by publisher to spot patterns.
Why This Matters
If one publisher's calls consistently trigger compliance flags—maybe their ads set unrealistic expectations, or their pre-qualification process is missing key disclaimers—you'll see it in the data before it becomes a regulatory issue. Scale your volume without scaling your risk.
Onboarding New Publishers in Minutes
The final piece of the scaling puzzle is how fast you can bring new publishers online. In AgentTech, creating a new Publisher Queue takes about 60 seconds. But the real time-saver is the built-in Ping Template.
Publisher Integration Template
Every Publisher Queue auto-generates a complete integration document including:
- SIP address for call routing
- Ping API endpoint for availability checking
- Response tag to check for available agents
- Full example API response
- One-click PDF export to send directly to publishers
Instead of writing custom integration docs for every publisher, you click "Export to PDF" and send them a complete setup guide. They get the SIP address to route calls to, the API endpoint to check availability, and an example response showing exactly what to look for. Onboarding goes from days to minutes.
Key Takeaways
- Publisher Queues give every source a dedicated entry point with independent routing, billing, and priority settings
- Multi-queue routing with priority ordering means publishers overflow gracefully instead of competing for the same agents
- Ping delay creates automatic publisher tiers—premium sources get agents first, fill sources get what's left
- The availability API lets publishers check before sending, eliminating abandoned calls and wasted spend
- Agency-scoped management lets teams manage their own publishers while leadership gets the full picture
- Built-in billing with per-publisher cost tracking means no more reconciliation spreadsheets
- Auto-generated integration templates with PDF export get new publishers onboarded in minutes, not days
Scaling an inbound call center isn't about handling more calls—it's about handling more publishers, each with their own routing needs, billing terms, and performance expectations. AgentTech's Publisher-to-Queue architecture gives you the structure to do exactly that without the chaos.
Ready to Scale Your Publisher Operations?
AgentTech Dialer includes Publisher Queues with multi-queue routing, ping delay tiering, availability API, and built-in billing at no additional cost.
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